The 60 Second Podcast
Big insights. One question. 60 seconds.
Hosted by TEDx speaker and 3X founder Matt McCoy, this podcast delivers fast, punchy interviews with the world’s top leaders — from billion-dollar CEOs to bold startup founders.
Each episode asks one powerful question to uncover the mindset, tactics, or story behind game-changing success — all in under a minute.
Perfect for ambitious listeners who want real answers, really fast.
The 60 Second Podcast
Dan Swiniarski - President & COO, Wright Creative Branding & Labels
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What if the secret to business growth isn't reaching more customers, but reaching the right ones?
In this episode of The 60 Second Podcast, host Matt McCoy sits down with Dan Swiniarski, President & COO of Wright Creative Branding & Labels, to discuss why focused strategies and small, capable teams can drive more meaningful growth than broad expansion efforts.
With over 25 years of experience in business leadership, sales, and operational transformation, Dan shares his belief that companies should stop taking a shotgun approach to growth and start thinking like a spear. By identifying their ideal customer profile, understanding specific pain points, and positioning teams where they can make the greatest impact, businesses can create stronger results with greater precision.
Dan's message is simple: Sustainable growth isn't about doing everything for everyone. It's about knowing exactly who you serve, what they need, and how to deliver exceptional value.
Tune in for a quick but powerful lesson on strategic focus, customer understanding, and building businesses that grow with purpose.
