[00:00:00] Matt McCoy: If you could wave a wand and help every executive overcome one limiting belief that's preventing them from reaching their full potential, what would it be and why?

[00:00:09] David Kingsbury: If I could wave a wand, I actually wouldn't remove a limiting belief. I'd help them align their identity with that of the person that they wanna become because the highest performers that I work with usually don't have a motivation problem. They don't have a discipline problem, and most of the time, they don't even have a strategy problem.

[00:00:31] David Kingsbury: They have invisible friction because deep down, they're believing the wrong story about themselves. Somewhere along the way, they accepted the idea that success is supposed to feel heavier,

[00:00:44] David Kingsbury: that every new level means carrying more pressure, more effort, and less of themselves. But capability and capacity aren't the same thing.

[00:00:54] David Kingsbury: The goal isn't becoming better. It's removing the invisible weight that's keeping your best from showing up. When you remove that friction, you don't become someone new. You finally have the capacity to become more fully who you've always been.