00:00 - Matt McCoy
Many companies invest in leadership programs, but still struggle with results. Where do you see most organizations getting it wrong?

00:07 - Tina Schust Robinson
The biggest mistake organizations make is treating leadership development like an HR initiative instead of a business investment. And that is a mindset shift that I want all of us to start to make, that leadership development is not a program, it is not a workshop, it is not coaching, it is a business investment.

Too many organizations launch programs because it feels like they're supposed to do. They roll out workshops, retreats, mentoring, but nothing changes because they never connected leadership development back to the business in the first place.

If you can't explain how your leadership investment is going to improve execution, innovation or growth, then those investment opportunities feel optional. Your employees will experience it as corporate theater instead of meaningful investment, and your people are smart and they will know the difference.

Organizations getting real traction are the ones that are defining leadership behaviors that matter most for their strategy and overall culture, and then investing intentionally across all levels of leadership.

They recognize that leadership development is not an event. It's not a workshop. It's not a moment in time. It's a business decision about the kind of organization they want to be.