Brian Bazely – Fractional CEO/CFO (Chief Franchise Officer), Bazely Consulting Artwork

The 60 Second Podcast

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The 60 Second Podcast

Brian Bazely – Fractional CEO/CFO (Chief Franchise Officer), Bazely Consulting

May 19, 2026 • Matt McCoy

0:00 | 0:54

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What’s the biggest mistake founders make when franchising their business?

In this episode of The 60 Second Podcast, Matt McCoy sits down with Brian Bazely to break down a critical shift most founders overlook.

Franchising isn’t just scaling your business. It’s building an entirely new one.

Brian shares why culture must be embedded into your strategy from day one - and how failing to recognize the difference between operating a business and running a franchise system can cost you years of growth.

If you’re thinking about franchising, this is one insight you need to get right early.

00:00 – 00:08
Matt McCoy: founders thinking about franchising their business. What's the one thing they should get right early that most people overlook?

00:08 – 00:56
Brian Bazely: This is a great question. The most critical thing and it's something I learned when we founded Driverseat. Driverseat is transportation firm. And of course, when you're in the business of transportation, but then you franchise, you're now in the business of franchising. And we learned this early enough in the process, but I've now learned to integrate this with all brands moving forward. And this is the idea that you have to make culture an integral part of the strategy.

I mean, you have to understand that you are now in the business of running and operating a franchise business, not necessarily the operating business that you started with. And those are two very different businesses. And so building out a strategy to operate and grow your franchise versus just the operating part of the business is quite critical. This involves, as I mentioned, the culture, it involves making culture part of the strategy.

People on this episode

Matt McCoy

Host

Brian Bazely

Guest