00:00 - 00:11
Matt McCoy: Many leaders talk about scaling revenue, but far fewer successfully scale. What leadership habits quietly determine whether culture strengthens or fractures during rapid growth?

00:11 - 00:28
Brad Furtney: It's such a great question. If you look at most successful businesses that scale, they obviously have a great go-to-market strategy, but what I believe they do really, really well is they invest in their people.

00:28 - 00:47
Brad Furtney: And it starts at the top. It starts with leadership coaching, and it has to start with the CEO and the executive team. What does that look like? You hire an external coach, or you have a coach internally inside the organization that works with each leader to develop their individual leadership skills.

00:47 - 01:07
Brad Furtney: By doing that, it allows the leadership team to function better. They make better decisions. They support each other in divergent thinking, which creates better ideas and solutions.

01:07 - 01:26
Brad Furtney: That filters down into the organization, which allows better decision-making across the functions. Faster, better decisions across the organization really helps enable the culture.

01:26 - 01:39
Brad Furtney: Which creates this circuit of trust across the organization, allowing decisions to flow easily and naturally to create a better culture and better results.