The 60 Second Podcast
Big insights. One question. 60 seconds.
Hosted by TEDx speaker and 3X founder Matt McCoy, this podcast delivers fast, punchy interviews with the world’s top leaders — from billion-dollar CEOs to bold startup founders.
Each episode asks one powerful question to uncover the mindset, tactics, or story behind game-changing success — all in under a minute.
Perfect for ambitious listeners who want real answers, really fast.
The 60 Second Podcast
Brad Furtney - Consultant | Coach | Former Group President, EverCommerce
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What actually determines whether a company scales successfully?
In this episode of The 60 Second Podcast, Brad Furtney shares why strong go-to-market strategies are only part of the equation. The real difference-maker during rapid growth is leadership.
Brad explains how investing in executive coaching, leadership development, and better decision-making creates a ripple effect across an entire organization. When leaders grow, teams perform better, trust increases, and culture strengthens.
If you're scaling a business or leading a growing team, this is a must-listen.
00:00 - 00:11
Matt McCoy: Many leaders talk about scaling revenue, but far fewer successfully scale. What leadership habits quietly determine whether culture strengthens or fractures during rapid growth?
00:11 - 00:28
Brad Furtney: It's such a great question. If you look at most successful businesses that scale, they obviously have a great go-to-market strategy, but what I believe they do really, really well is they invest in their people.
00:28 - 00:47
Brad Furtney: And it starts at the top. It starts with leadership coaching, and it has to start with the CEO and the executive team. What does that look like? You hire an external coach, or you have a coach internally inside the organization that works with each leader to develop their individual leadership skills.
00:47 - 01:07
Brad Furtney: By doing that, it allows the leadership team to function better. They make better decisions. They support each other in divergent thinking, which creates better ideas and solutions.
01:07 - 01:26
Brad Furtney: That filters down into the organization, which allows better decision-making across the functions. Faster, better decisions across the organization really helps enable the culture.
01:26 - 01:39
Brad Furtney: Which creates this circuit of trust across the organization, allowing decisions to flow easily and naturally to create a better culture and better results.
