The 60 Second Podcast
Big insights. One question. 60 seconds.
Hosted by TEDx speaker and 3X founder Matt McCoy, this podcast delivers fast, punchy interviews with the world’s top leaders — from billion-dollar CEOs to bold startup founders.
Each episode asks one powerful question to uncover the mindset, tactics, or story behind game-changing success — all in under a minute.
Perfect for ambitious listeners who want real answers, really fast.
The 60 Second Podcast
Todd Belliveau – President, Primexecutive Incorporated
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What actually creates a competitive advantage in leadership?
In this episode of The 60 Second Podcast, Todd Belliveau, President of Primexecutive Incorporated, breaks down a leadership truth most people miss.
It’s not about choosing one style.
It’s about mastering both.
Todd shares why the most effective leaders operate with duality, making tough strategic decisions while empowering their teams to execute and recover. He walks through a real example where a decision benefited the company overall but negatively impacted a specific market, and how leadership behavior determined the outcome.
If you’re scaling a team or making high-stakes decisions, this is a short conversation with big implications.
00:00 – Matt McCoy:
When leaders talk about building a competitive advantage, they often focus on the products or strategy. In your experience, what advantage actually comes from leadership behavior itself?
00:11 – Todd Belliveau:
Adopting one leadership style over another, I think is limiting. A leadership behaviour that's effective is really being a dynamic leader. So, the ability to empower people and be an empathetic leader is one element of leadership. But the duality to that is also owning decisions and making key decisions as a strategic leader. I'll give an example of that is...
We're in a situation where
we were going to make a company decision that would hurt a certain market area and benefit the greater good of the company. That decision, strategic decision, had to be made by me. Yet the tactics to recover from that decision, I needed to be able to gain input from employees and empower those employees and make them accountable to be able to go out and do the tasks that would recover the market share in the one area but
create the sustainable strategic decision that was good for the company overall that I had made. So there's a duality in what you can do. You make a strategic decision overall, which you own, but you also empower people and hold them accountable in terms of tactics.
