00:00 – Matt McCoy
So you stepped into the CEO role at Sunnybrook and helped expand operations. What was the first strategic move you made that actually changed the business's trajectory?

00:09 – Kyla Smith
My background being in accounting definitely shaped how I approach all of this. I've always believed if you can't measure it, then you can't scale it. So we had to move away from relying on our gut systems and start implementing some systems. One of which was implementing EOS, helping us to create some structure and accountability across the business, start tracking the right manufacturing KPIs

and at the same time, we expanded our leadership team. We've brought in a few key people like Victor with a strong background

in lean manufacturing, strengthening our business operations and product development, and Lange joining us on the business development side with 30 plus years experience.

So we also went through a strategic program where we were able to focus on our three main pillars of growth. So business development, product development, and leaning our manufacturing to make things more cost effective.

I think those combined are what changed the trajectory of the business. It wasn't a single item, but more so putting the right people in place and getting clear on the strategy.