00:00 Matt McCoy
When did you first realize that most leadership breakdowns are behavioral, not strategic?

00:07 Tish Squillaro
Right away because when I realized that people know how to make decisions and people know how to communicate and people can handle difficult situations, the thing that always got them stuck was their emotions and their behaviors and how they would answer it, when they would answer it, if they would answer it.

So I remember really strongly looking for a way to give people a better self awareness tool, an understanding of themselves because it wasn't a skill they necessarily had to learn. It was they had to learn more about themselves so they could be better prepared to make those decisions and have those difficult conversations.

And that's more emotional or personal, so it changed from person to person.

In individuals, a lot of their emotions stop them and put them in a stuck mode where they don't move forward.

And on teams, it's usually insecurity or fear where they're not willing to have tough conversations as a team to make decisions or make things better because no one wants to be the bad person.

When I started to really pay attention to how to help teams and individuals succeed inside companies, it was never their strategy.

It was never how they said something or when they said it.

It was what got them to actually do it.

And that always came down individually to their behaviors and emotions.