The 60 Second Podcast
If you could ask 1 question to your favorite leader, what would it be?
The 60 Second Podcast
Ian Nelson, CEO of Marketing Nerdy, CMO at ASC English
Ian Nelson isn’t just helping businesses grow — he’s giving them a shortcut to trust. As a Lead Magnet Specialist and CEO of Marketing Nerdy, Ian has quietly powered over 200 lead magnets behind some of LinkedIn’s most viral content. In this episode, Ian reveals the secret to building authentic relationships in the digital world — and how automation and personalization can do both at scale.
Listen in to discover the “done-for-you” strategy behind modern client gifting — and why trust is still king.
Matt McCoy: What makes your company exceptional?
Ian Nelson: Well, when it comes to business, it's all about relationships. We hear that all the time — people do business with those that they know, like, and trust. But in a digital age, it's easy to skip the necessary steps to build that.
It's the small, meaningful things you do outside of business that actually build that trust.
And so what we do at Mailbox Power is make it easy to create those meaningful experiences. We automate client gifting and direct mail. We’ve taken all the manual hassle out of creating something personal and meaningful — and we handle it for you.
Let’s say you want to stay in touch with a top client. You can use our software to set up a birthday campaign. It will automatically send a personalized gift on your behalf, year after year.
You can do this for as many clients as you'd like.
It's all about the relationships — and we make relationships easy.