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After retiring as a General Officer in the Canadian Army, Chris Ayotte continues to serve—with impact. As Principal at TACTIX and host of The Northern Sentinels Podcast, Chris brings character-first leadership to procurement, defence, and public service. In just 60 seconds, he shares the lesson he wishes he’d known earlier: why character trumps credentials every time.

Stick around for one of the most powerful definitions of leadership you’ll hear all week.