Guest
Cory Falter
Cory Falter is a Partner at Lure Agency, a Hospitality B2B marketing firm focused on driving modern revenue growth for hotels and hospitality brands. He is also the Co-Founder of Sales on Tap and President of HSMAI San Diego. With deep experience in hospitality sales, Cory helps teams replace outdated tactics with relationship-driven strategies that convert — blending social selling, digital presence, and real human connection.